FIRST ACCESS TO SALES AND NEW LAUNCHES

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WELCOME TO GLOW THEORY, SOUTH AFRICA'S FIRST K-BEAUTY STORE

We're so excited to bring K-beauty to South Africa! From popular indie brands such as CosRx, to established brands like J.One, Neogen and Tony Moly, our goal is to stock the widest range of Korean beauty products in South Africa, at the most affordable prices. Head over to the menu at the top of the page to get started with a Korean skin care routine or, if you're new to K-beauty, check out our Intro or our blog The Glow Guide. We hope you enjoy your time on our site - let us know if we can help with anything!

CULT FAVOURITES

Isntree Hyaluronic Acid Toner Quick shop
Glow Theory Gift Card Quick shop
Benton Snail Bee High Content Essence Quick shop
BHA Blackhead Power Liquid Quick shop
Klairs Supple Preparation Toner Quick shop
Heimish All Clean Balm Quick shop

HEIMISH

All Clean Balm

from R 185.00

THE GLOW GUIDE

HOW TO TREAT HYPERPIGMENTATION: THE GLOW THEORY GUIDE

HOW TO TREAT HYPERPIGMENTATION: THE GLOW THEORY GUIDE

Whether it's caused by age, the sun, hormonal changes, or the leftover and unwanted result of a breakout, hyperpigmentation is the one skincare struggle we can all relate to. In this post we're going to look at what exactly hyperpigmentation is, factors that cause it or make it worse, as well as the best practices and ingredients for treating those dreaded dark marks.

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SHEETMASKING 101: HOW TO GET THE MOST OUT OF YOUR SHEET MASK

SHEETMASKING 101: HOW TO GET THE MOST OUT OF YOUR SHEET MASK

If there's one K-beauty product most skincare enthusiasts are familiar with, it's the sheet mask. They provide the instant gratification we all want from skincare. Over-exfoliated? Pop on a sheet mask! Sunburned or haven't slept? Try a sheet mask. Spa night with the girls? Sheet masks for all! But how do you make the most of that little sachet of goodness?

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THREE SIMPLE SKINCARE RESOLUTIONS TO GET YOU GLOWING

THREE SIMPLE SKINCARE RESOLUTIONS TO GET YOU GLOWING

Time spent away from work, socialising with friends and family over the festive season is a wonderful way to de-stress and close out a year, but all those late nights and over-indulging can wreak havoc on your skin. The good news is it's easy to get back on track! I believe in doable resolutions that will get results, so below is a list of the three most important steps to get you glowing year round.

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TRAVEL COLLECTION

We have the perfect travel size packaging, multitasking products and non-liquid formulations so that all your bases are covered for your next trip. Bon voyage!

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