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Welcome to Glow Theory, South Africa's first K-beauty store

We're so excited to bring K-beauty to South Africa! From popular indie brands such as CosRx, to established brands like J.One, Neogen and Tony Moly, our goal is to stock the widest range of Korean beauty products in South Africa, at the most affordable prices. Head over to the menu at the top of the page to get started with a Korean skin care routine or, if you're new to K-beauty, check out our Intro or our blog The Glow Guide. We hope you enjoy your time on our site - let us know if we can help with anything!

CULT FAVOURITES

BHA Blackhead Power Liquid Quick shop
J.One Jelly Pack Corset Mask Makeup Gripper Primer Quick shop

J.ONE

Jelly Pack

R 435.00

Banila Co Clean It Zero Classic balm cleanser Quick shop
Advanced Snail 96 Mucin Power Essence Quick shop

TRAVEL COLLECTION
Whether you're flying first class or roughing it on a camping trip, the travel essentials collection was designed with all the struggles of packing cosmetics when traveling in mind.
SUMMER ESSENTIALS
The Summer collection has everything you need for long hot days in the sun, at the pool, or on the beach.

must watch k-beauty youtubers

a round up of all the best korean beauty vloggers

click here

Blog posts

SHEETMASKING 101: HOW TO GET THE MOST OUT OF YOUR SHEET MASK

SHEETMASKING 101: HOW TO GET THE MOST OUT OF YOUR SHEET MASK

If there's one K-beauty product most skincare enthusiasts are familiar with, it's the sheet mask. They provide the instant gratification we all want from skincare. Over-exfoliated? Pop on a sheet mask! Sunburned or haven't slept? Try a sheet mask. Spa night with the girls? Sheet masks for all! But how do you make the most of that little sachet of goodness?

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THREE SIMPLE SKINCARE RESOLUTIONS TO GET YOU GLOWING IN 2018

THREE SIMPLE SKINCARE RESOLUTIONS TO GET YOU GLOWING IN 2018

Time spent away from work, socialising with friends and family over the festive season is a wonderful way to de-stress and close out a year, but all those late nights and over-indulging can wreak havoc on your skin. The good news is it's easy to get back on track! I believe in doable resolutions that will get results, so below is a list of the three most important steps to get you glowing year round.

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