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WELCOME TO GLOW THEORY, SOUTH AFRICA'S FIRST K-BEAUTY STORE

We're so excited to bring K-beauty to South Africa! From popular indie brands such as CosRx, to established brands like J.One, Neogen and Tony Moly, our goal is to stock the widest range of Korean beauty products in South Africa, at the most affordable prices. Head over to the menu at the top of the page to get started with a Korean skin care routine or, if you're new to K-beauty, check out our Intro or our blog The Glow Guide. We hope you enjoy your time on our site - let us know if we can help with anything!

CULT FAVOURITES

J.One Jelly Pack Corset Mask Makeup Gripper Primer Quick shop

J.ONE

Jelly Pack

R 435.00

BHA Blackhead Power Liquid Quick shop
Lip Sleeping Mask Quick shop
Clean It Zero Classic Quick shop
Son & Park Beauty Water 340ml Quick shop

SON & PARK

Beauty Water

from R 155.00

Bio-Peel Gauze Peeling Wine Quick shop

THE GLOW GUIDE

SHEETMASKING 101: HOW TO GET THE MOST OUT OF YOUR SHEET MASK

SHEETMASKING 101: HOW TO GET THE MOST OUT OF YOUR SHEET MASK

If there's one K-beauty product most skincare enthusiasts are familiar with, it's the sheet mask. They provide the instant gratification we all want from skincare. Over-exfoliated? Pop on a sheet mask! Sunburned or haven't slept? Try a sheet mask. Spa night with the girls? Sheet masks for all! But how do you make the most of that little sachet of goodness?

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THREE SIMPLE SKINCARE RESOLUTIONS TO GET YOU GLOWING

THREE SIMPLE SKINCARE RESOLUTIONS TO GET YOU GLOWING

Time spent away from work, socialising with friends and family over the festive season is a wonderful way to de-stress and close out a year, but all those late nights and over-indulging can wreak havoc on your skin. The good news is it's easy to get back on track! I believe in doable resolutions that will get results, so below is a list of the three most important steps to get you glowing year round.

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FIVE MUST WATCH K-BEAUTY YOUTUBERS

FIVE MUST WATCH K-BEAUTY YOUTUBERS

What better way to spend your time while sheet masking than learning more about K-beauty from the experts? I love nothing more than a good "monthly favourites" video - who can resist wanting to try out something new when it gets a glowing review from a vlogger you trust? Below, I list some of my current favourite K-beauty vloggers.

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TRAVEL COLLECTION

We have the perfect travel size packaging, multitasking products and non-liquid formulations so that all your bases are covered for your next trip. Bon voyage!

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