DRYNESS / HYDRATION
If there is one thing that Korean skincare has perfected, it's hydration. Much of the Korean skincare routine is geared towards layers of hydration for plump, bouncy "chok chok" skin - they are after all the inventors of one of the greatest hydration solutions, the sheet mask! If your skin tends towards flakiness and severe dryness, it's important to lock all that hydration in with a richer cream or oil. Face mists that you can carry with you throughout the day and use whenever necessary are also a fantastic solution for dry, air-conditioned office environments. Don't forget to exfoliate once or twice a week to get rid of dead skin cells and aid in absorption of your hydrating products!